Nissan Ariya Capitalizes on their SUV Success
Unlike their competitor Toyota, Nissan has decided to fully commit to carving out a space in the electric vehicle market. For the longest time, the Leaf was the only EV on offer from Nissan. The 2023 Nissan Ariya acts as a step up from the Nissan Leaf hatchback and Nissan’s entry into the EV SUV market. It stands to reason if the success Nissan has had with their Rouge, Pathfinder, and Armada will translate to the EV segment.
Not only does the 2023 Ariya mark the Japanese automaker’s next evolution in EV technology, but it also introduces what is likely to be Nissan’s new design language. A sporty design with softer edges than that of the current generation Rouge. The interior is furnished with eco-friendly materials, comfortable seats, and a low floor that contributes to the Ariya’s spacious interior.
The Ariya looks to compete with the likes of the Hyundai Kona Electric, Tesla Model Y, Kia EV6, and a few other SUVs in its category. Its design is sure to split many opinions, but the spacious interior, comfortable seats, expansive features, and the overall package makes the Ariya an attractive option.
Nissan Ariya Review: EVU Hot Take
Pros:
- Spacious interior with comfortable seats
- Liftback with low-loading height
- The body style is sure to be a hit for Nissan
Cons:
- The entry-level battery pack range is low
- Controversial design
- The performance will likely not appeal to enthusiasts
Nissan Ariya Review: Exterior, Design and Packaging
Likely ushering in a new design philosophy for Nissan as a whole, the Ariya is sure to divide its onlookers. Its design is fresh, but distinctly EV-looking, which may deter buyers who are looking for a more ‘plain’ look to their vehicle. Overall, the Ariya is simplistic in how the lines trail from the front to the rear of this crossover.
With the success of their SUVs and Crossovers, Nissan elected to make their second EV into one. The roofline is sweeping like that of the Volkswagen ID.4 or Mustang Mach e. The massive 19-inch wheels, coupled with the 109.3-inch wheelbase, make the Ariya look tall. When in reality it is on par with its competitors.
It stands to be seen how Nissan is able to incorporate the styling cues of the Ariya into the rest of their line-up. We feel the balance between futuristic and simple lines will benefit the Ariya as it ages.
Nissan Ariya Review: Interior, Features and Tech
Spacious and airy, Nissan opted for an interior that promotes openness and a “spa-like” experience. Nissan touts its sleek interior with heavy Japanese influences. While we won’t deny its appearance, the sleek design means a lack of physical buttons. The Ariya uses almost entirely touch-screen controls, with the exception of its haptic-touch climate controls and one singular volume control. It’s a unique choice, but one that seems to handle the most important controls one needs in a car. There will be no confusing the volume with any other control.
Nissan brings an update to their ProPILOT Assist 2.0 function, which is a driver assist function that allows for hands-free driving. ProPILOT Assist with Navi, a separate option, utilizes Nissan’s navigation system to navigate highways. Both driver-assist functions take advantage of 3D mapping technology to help you prepare for situations on the road.
The rear seats are comfortable, but there is a slight dip in headroom due to the sloping roof. With the ‘Zero-Gravity’ seats, the Ariya offers a comfortable seat that feels entirely made of soft spots. When it comes to cargo space, the Ariya lacks a frunk storage space but does have 22.8 cubic feet of cargo space, with 59.7 cubic feet when the seats are folded. The seats do fold down flush with the rear cargo floor, but not entirely flat. The liftback trunk and low-loading space make lifting larger objects into the Ariya a breeze.
Nissan Ariya Review: Performance, Electric Range and Charging
Nissan Ariya comes in a front-wheel drive (FWD) and all-wheel drive (AWD) setup, with the AWD dual-motor system being called 4ORCE. While Nissan advertises the Ariya as an EV with enthusiast drivers in mind, the car doesn’t quite fulfill that claim. The e-4ORCE Platinum+ model delivers a sub-6-second 0-60 time, but the overall dynamics of the car are more aimed at providing a comfortable and smooth driving experience.
With respect to range, the Ariya is able to get around 300 miles of range with the Venture+ model. The Venture+ is the long-distance range model which optimizes itself for the most ideal range. For those wanting the fastest 0-60mph time the Ariya has to offer in their e4ORCE+ models will see mile ranges in the low to mid 200s. Overall, their FWD models are going to supply the best range with around 280 miles to a charge and about 260 for the FWD Platinum+ model.
The Ariya sits confidently among other EVs in its category, without coming short on range or performance. Each Ariya is capable of charging at home on 110- or 240-volt outlets. This is in addition to your standard public charging stations and DC Fast Chargers.
Nissan Ariya Review: Pricing
The Ariya it fits squarely in the middle of its category. Pricing begins at $44,000 and can be optioned out to more than $60,000. It’s more expensive than the Volkswagen ID.4 and Kia Niro, but on par with that of the Tesla Model Y and Ford Mustang Mach e. With the Ariya with all the bells and whistles, the Ariya is broaching the price range of more luxury-oriented models like the Cadillac Lyriq and BMW i4.
With that in mind, the Ariya brings into question whether the price tag is worth it compared to the more affordable options that match or exceed its range.
Concluding Remarks: The Open Ariya
The 2023 Nissan Ariya capitalizes on Nissan’s success in the SUV/crossover market to enter the EV segment. With a distinctive exterior design, sleek interior, and competitive range, the Ariya targets potential buyers seeking both comfort and advanced features. While its design might polarize, Ariya is positioned well against rivals like the Tesla Model Y and Kia EV6.
The Ariya boasts a spacious, comfortable interior where its party trick is the minimal design. We found the Ariya incorporates advanced driver-assist capabilities that will satisfy those looking to ease their daily driving commute. While the performance figures are aimed at comfort, rather than performance, this works in favor of the Ariya by creating a space you’ll want to spend time in. Positioned midrange in terms of pricing, it invites deliberations about its value proposition when compared to both economical and luxury EVs.
Images Courtesy of Nissan.
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